Seed4Soft, lead investor in BSport's funding round, the complete marketing and management platform for fitness studios
The Paris startup announces a funding round of 800,000 € arranged by French Funding and driven by the teams at Seed4Soft together with well-known business angels (Christophe Chausson, Maxime Péribère and Patrick Maurel) and entrepreneurs (Arnaud Doillon, "Time", Charles Bret and Antoine Glikman, "Diplomeo", and Julian Festor, "Crossfit France"), in order to accelerate the European roll-out of its solution.
The new generation of platform for fitness studios
Founded in January 2018, bsport solution started from the observation that fitness studios have growing technology needs in an environment that is expanding and ever more competitive.
Its co-founders, Sofian Medbouhi (CTO, machine learning engineer, CentraleSupélec) and Zakaria Mansour (CEO, consultant and e-commerce expert, ESCP Europe), pooled their experience and skills in order to bring the most complete solution on the market to their problems of multiplying revenue streams and retaining customers.
Fitness studios today face a triple challenge:
- Multiplying their value proposition and their revenue sources: group classes, private classes, product sales and now online classes and video on demand
- Ultra-personalisation of their customers' journey, mirroring the premium character of the customer experience
- Increased competition and low retention: more studios and more pay-as-you-go consumption habits
To answer that, bsport solution today means three technology tools in a SaaS model:
- A complete management platform: group and private classes, sale of physical and digital products, live streaming and video on demand
- A white-label app: immersing the customer in the experience of their fitness studio
- A powerful marketing tool: data analysis in order to send the right commercial message to the right customer, at the right time and on the right channel
Backed by the ESCP Europe incubator (Blue Factory) and WILCO, the platform launched in late 2019 and today supports more than 120 fitness studios (yoga, pole dance, aquabike, fitness and others) in 6 European countries (Belgium, the Netherlands, Germany, Austria, Italy and Spain).
A first funding round to accelerate European growth
Driven by the deep change in consumption habits during this COVID-19 period, and on the strength of solid technology and a fast-growing market (+20% a year), bsport solution is now accelerating its European growth from its Barcelona sales office. The round also strengthens the technical teams so as to stay ahead of fitness studios' future needs (CMS, lead generation and product affiliation) and to identify where the future pockets of value in this market lie.
A global market to explore
On the strength of its customers' feedback, bsport solution is now building its structure so as to accelerate and optimise its European and transatlantic growth, and to capture in the coming years a significant share of a market of more than 250,000 studios, 80,000 of them in Europe.
About bsport (https://pro.bsport.io/)
Bsport solution is a complete marketing and management platform for fitness studios (yoga, pilates, dance, pole dance, aquabiking, crossfit, bootcamp and others), present in 6 countries.
Contact: Zakaria Mansour, zmansour@bsport.io