Seed4Soft invests in Content Square
Seed4Soft invests in Content-Square. Paris, 4 April 2012 – Content Square, a company specialising in the ergonomics of websites and e-commerce, the analysis of…
Seed4Soft invests in Content-Square
Paris, 4 April 2012 – Content Square, a company specialising in the ergonomics of websites and e-commerce, the analysis of user behaviour and how visitors perceive a site, announces the completion of a funding round from Seed4Soft.
Founded in 2008 by Jonathan Cherki, the company first established itself as one of the leaders in online and offline advertising pre-testing. It then built a range of technology solutions, Content-Square, that improve website ergonomics, optimise customer journeys and multiply conversion rates.
These solutions deploy instantly and produce results very quickly. They come with consulting services and operational recommendations delivered by Content Square or its partners. Content-Square and its various applications therefore let brands, agencies and e-merchants:
- Optimise the user experience and time on site,
- Sharply increase sales and reduce the bounce rate,
- Justify artistic and strategic choices with reliable statistical data,
- Resolve internal disagreements and settle on the best possible decision,
- Anticipate the effectiveness of campaigns, formats and ad placements.
With a portfolio of prestigious clients (Bouygues Telecom, Ferrero, Michelin, GDF, La Poste and others), a network of agencies and partners (Accenture, GroupM, Publicis, Isobar, Eccla) and many e-merchants (3 Suisses, La Redoute), Weballwin is now in a position to accelerate its growth sharply in France and internationally.
"Speaking only of our own clients, the budgets devoted to optimising web journeys and to advertising have kept rising in recent years, because the return on investment can reach 200% depending on the sector. This market, worth several billion euros in Europe, is currently growing fast. There is, after all, no point communicating if purchase journeys and sales channels are not optimised. Ergonomics is not an art, it is a science! Content-Square answers those needs with analysis and live testing solutions that let you take the best possible decision, within a few hours, while minimising risk," comments Jonathan Cherki, president of Content Square.
"The conversations we have had with Content-Square's clients and partners reinforce that view, and the results bear it out: an average 20% drop in the bounce rate, time on branding and corporate sites multiplied by 1.2 to 2, conversion rates up by 30 to 100%. Content-Square also stands out for the quality and depth of its analyses. Very thorough, they make it possible to deliver operational recommendations in record time," notes Olivier Novasque, member of Seed4Soft and founding president of SideTrade.
"In under 3 years Content Square has built a range of complementary solutions that gives you one coherent whole rather than a multitude of disparate tools. Content-Square, a pioneer with its complementary model of technologies and services, is already a reference within large groups. You only have to try it to be convinced," adds Laurent Balayre, entrepreneur-investor, co-founder of Seed4Soft and president of Hightee.
"The experience and network of Seed4Soft will let us secure our growth, with the advice of a team of seasoned entrepreneurs. I am happy and proud to have them join us," concludes Jonathan Cherki, president of Content Square.
About Content Square – www.content-square.fr
Based in Paris, Content Square gives its clients innovative marketing solutions that test and optimise any type of content in record time. These qualitative and quantitative technologies improve the user experience, multiply conversion rates and support effective strategic and artistic choices. Content-Square's solutions work with real users, in real conditions, who do not know they are being tested, or with a proprietary online panel of 300,000 people that is representative, targeted and highly responsive.
About Seed4Soft – www.seed4soft.com Founded on the initiative of board members of the French Software Publishers Association (AFDEL) and of software professionals, Seed4Soft is a club of entrepreneur investors. Our mission is to fund, support and coach entrepreneurs with fine stories to write. Our added value: the availability, expertise and network of our members, who are all known and recognised software publishing professionals, entrepreneurs and managers of large international publishers.
Press contacts
Laurent Balayre – Seed4Soft – laurent.balayre@seed4soft.com – Tel: 06.88.82.93.33
Jonathan Cherki – Weballwin – cherki.jonathan@content-square.fr – Tel: 06.12.64.30.40