Seed4Soft invests in ClarityAd
New York/Paris, 5 June 2014 – ClarityAd, a specialist in automating the operational processes of digital advertising, announces the completion of a funding round from Seed4Soft and Lascorp, the investment company of Jérôme Lascombe.
Founded in 2013 in New York by Jérôme Dangu and Louis-David Mangin, ClarityAd set out to automate quality control for online display advertising.
ClarityAd has built AutoQA, a technology that plugs into the operational processes of digital advertising campaigns, in display and rich media, and checks quality 10 times faster and 10 times more effectively than the expensive and unreliable manual checks. AutoQA works before and during campaign delivery, making sure campaigns launch on time, without errors and in line with IAB standards. ClarityAd also checks the security and protection of audience data.
"As the industry shifts towards RTB, real time bidding, automation brings a loss of control and visibility all along the chain between agencies, trading desks, DSPs, ad exchanges, SSPs and publishers," explains Louis-David Mangin, co-founder and CEO of ClarityAd. "The resulting quality problems, ranging from a simple page slowdown to infection by a virus, are taken very seriously by publishers, who are watching distrust of online advertising grow, as the explosion of ad blockers shows."
With its second product, AutoMonitor, ClarityAd gives publishers back full visibility over the RTB campaigns running on their sites. AutoMonitor relies on a unique scanning technology paired with a system of real-time alerts in the event of non-compliance or risk to the audience.
With clients that include 3 of the 10 largest agencies worldwide, and leading ad tech partners, ClarityAd is sharply accelerating its growth in the USA, in Europe and internationally.
"The conversations we have had with ClarityAd's clients and partners confirm the need for an automation and security solution for this industry," notes Hervé Hababou, member of Seed4Soft and founder of Invarture.
"In less than a year ClarityAd has built a convincing solution for large advertising agencies and publishers. Their technology, their vision and their experience won us over," adds Jérôme Lascombe, president of Lascorp.
"The experience and network of Seed4Soft and Lascorp are helping us achieve our vision of automating 100% of the operational processes of online display advertising. I am happy and proud to have them join us," concludes Jérôme Dangu, co-founder and CTO of ClarityAd.